Idea Nest Founder Featured Interview in Authority Magazine ‘How To Create a Fantastic Retail Experience’
Finding a perfect shopping experience in online retail can be a challenge.
With the pandemic taking over our lives in 2020 and the great reset forcing us to find different ways of doing things, our online shopping habits have drastically changed and we were forced to find new ways of doing things and shake things up a bit to keep up with our new concerns when shopping online.
Idea Nest founder Mike Pasley was interviewed by the CEO of Katapult, Orlando Zayas, and he shared his journey as an entrepreneur who found success in online merchandising. Mike created a product and shopping experience not to be located outside what his brand Famous in Real Life offered.
Read on to find out more about Idea Nest’s online retail journey from the interview.
The Core of Mike’s Foundation When Creating a Successful Online Retail Business
Mike knew that what made customers stay loyal to a brand that could be considered indie was the “unique, high-quality product and the positive shopping experience that they would be willing to go out of their way for.”
Being excessively focused on generating a profit as a business owner and setting a goal as difficult as competing with the low costs of Chinese items would not be the most practical method to thrive in online retail business.
Mike noted that “the efficiency and cost savings that Amazon has earned with their economies of scale would not be something an independent retailer could compete with.”
He also summed all this up straight to the point: “Don’t let those outside forces distract you.”
Mike’s Five Tips to Creating a Fantastic Retail Experience That Keeps Bringing Customers Back for More
Mike worked diligently to make his online retail dreams come true. As he mentioned in his interview, here were the five essential practices he lived by that kept his customers coming back for more:
Always observing consumer trends and preferences
Providing social proof
Not only asking for feedback but listening to it
Ingraining positive customer experience into your company culture
Focusing on customer loyalty
Idea Nest Invites You to Their Highly Profitable Online Retail Journey
Starting Famous in Real Life as its first brand under its roof, Idea Nest is making room for you in its nest of ideas that added two other merchandising brands to its portfolio since their first brand took off.
And now, if you are a business interested in collaborating with us or searching for a good startup to invest in, we welcome you aboard with open arms.
If you are looking for a highly lucrative online retail business and want to know how much it can pay to invest in one that knows what it's doing and where the online retail industry is going, we'd love to have a chat about what we're doing now and what's coming next.
Feel free to contact us today, and let’s make it work.